Our goal was to develop a product line that's better than what existing manufacturers offer. Every supplier claims their products are better, of the highest quality, etc. So why is our sports nutrition better than those of the others? The whole story starts with my own experiences. As an amateur endurance athlete, I (Johan) noticed that many products I used before and during events (often long cycling and/or mountain biking rides) didn't interact well with my body. Symptoms like heartburn, stomach aches, and intestinal problems were often the result. We both also saw our children in our family sometimes approach us with products that made us think, "This can't be good for you!" They contained incredibly high doses of various substances (including caffeine and artificial additives), as well as dosage recommendations that either didn't work or were incorrect. Surely there had to be a better way?
We can't judge other suppliers, but we always strive for the highest quality! A chocolate flavor, for example? The highest quality cocoa! Our recipes are so balanced that there will never be an overload of certain ingredients, which, in some cases, could even cause you more harm than good.